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Asian Festival of children's content (2021)

I was contacted again by Singapore Book Council) to help them with their 2021 edition of their motion Graphic opening. However, this time they wanted the main visual to be turned into an opening for their AFCC web events and a 5 second gif for their social media promotions. The g

You may view AFCC 2021's Motion Graphic Opening below

AFCC 2021's Main Visual ; Credits to Singapore Book Council

You may view AFCC 2021's Social Media GIF below

AFCC 2021's Social Media promotional GIF ; Credits to Singapore Book Council

Storyboard

Below you can see the storyboarding process for AFCC's 2021's Intro.
This was a bit harder as the visual was not as straightforward as 2020's one where there was a clear visual cue of where to look first. This had layers crisscrossing so there was actually some rearrangement in terms of making the boys on the same layer so its easier to animate.

At first the visual was a slow zoom out but then feedback was given that they felt there were not enough actions happening and that the previous year's opening was more lively. Hence I added some camera angles so it would direct viewers where to look and allow them to concentrate on one action at a time rather than throwing everything at the audience at once and confusing them in the chaos.

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